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Why Flipcharts and Flipchart Pads are Still Relevant Presentation Aids

FlipchartAlthough we live in a world centred on the latest technologies, with businesses always aiming to stay up to date with the latest high-tech gadgets for giving presentations, this doesn’t mean that traditional aids are no longer relevant.

When giving a presentation, it is easy to get carried away playing with the latest interactive whiteboards, tablets and presentation software; so much so that the presenter may lose focus on the points that they are trying to make. It is not the flashy visual aids and technology that make the presentation, it’s important to remember that the most important element of a presentation is its content, and the engaging way in which it is delivered.

Some of the best visual aids remain to be the most simple – rather than taking over the presentation, a visual aid should be just that, an aid to the presenter. For most businesses, particular small to medium sized companies, a simple flipchart remains to be a valuable form of visual support. In most cases, a presentation will be given to a maximum of 30 or so people, most of the time, much less, so a flipchart is the perfect size to provide a visual stimulus to a powerful presentation.

Let’s look at some of the biggest advantages of choosing to use flipcharts and flipchart pads:

  • A flipchart won’t let you down at last minute – Computer software and interactive screens may let you down at last minute, or even worse, in the middle of a presentation. You may lose an essential document, a projector bulb may fail, or you could lose electricity all together. By drawing or printing out your visual stimulus on a flipchart pad, or drywipe boards and mounting them on a flipchart easel, you will have a physical copy that won’t fail.
  • A flipchart is economical – Flipcharts are relatively inexpensive and don’t require any special films, printers or bulbs. In some cases, spending thousands of pounds on high-tech presentation software and equipment may not be the best use of your company spend, when the same message could be provided with a large paper flipchart pad.
  • Flipcharts allow for any last minute changes – If a new point comes up mid presentation or meeting, a flipchart allows you the freedom to add that point to the presentation visual aids there and then. Whilst digital presentations can provide a powerful visual impetus, they don’t allow for the same spontaneity as traditional pen and paper. For last minute, or mid presentation changes, all you need is a box of flipchart markers at hand.

Giving a presentation is not just about showing off your ability to use a computer and the latest technologies – the main focus should be on the speaker, not the visuals. A flipchart may be low-tech and old fashioned, but it is reliable and simple to use. There is no need for any special skills to be able to effectively get your point across.

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