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How colour can help you remember

Most of us could do with a little help remembering things. As we get older our memory doesn’t seem to be as good as it once was. But luckily for us there are many tips and tricks out there to help us improve our brainpower, or simply to cheat and make life easier. Displaying information we need to retain in a way that helps the memory process is one key way of doing this, and the effective use of colour in notes and displays is a beneficial tool. So if you are creating handouts, notes or brochures then it is worth knowing what role different colours play in our brain.

It may not be the same for everyone, but there is some evidence out there that these particular colours tend to work in the following ways:

Blue – can help something complicated appear more simple. It tends to have a calming effect. For heavy-going technical data this could be a real winner.

Green – is a very balanced colour, carrying no threat or emotion with it. Consequently it is a great colour to use in a feedback document – if you are appraising someone else’s work for example.


Purple – has been proven to make information more memorable so if there is something in your notes that needs to stand out this is a good colour to use. Obviously it needs to be used sparingly though, as it doesn’t work if all your content is in a purple hue.

Yellow – is now firmly associated with highlighting text and so it clearly indicates in your work that the section is a must-retain area.

Orange – is very much a call to action colour. If your information has key areas within it that you or the audience need to action, then orange is the must use colour to default to.

Red – maybe it is just tradition that important text is placed in red. After all in the days before the colour printer, more diverse colours were not so freely available, and red was often the only alternative. However, in both nature and in tradition we see red as important, to be paid heed to, and so it makes sense to continue to incorporate it in your information where a person really does need to read and remember the text.

Colour is a great way to make your information as easy to digest as possible and to help others retain the key points you are trying to make. Make sure your colour printer provides all the colour you need to do a memorable job by keeping your stock of colour printer cartridges up to date. At Discount Office UK we have all the Inkjet and laser toner cartridges you need to make a colourful impression. Call us on 0800 298 57 42 for more details or to place an order.